Is Your Marketing Ineffective | Find Out With Call Tracker Software
Why call tracker software? Well does you company market its products or services? If you answered yes, do you know if it is effective? The problem with most marketing efforts is that companies do not track their results to ensure they are getting their desired rate of return on their investment in the marketing they are using. They may spend thousands or even millions to create what they consider is the perfect marketing plan or advertisement. However they never take the time to see if they are actually getting results from this marketing plan or specific advertisement. These company are basically throwing money away and the worst part is that they may not even know they are doing it. Does this sound familiar?
Are You Throwing Money Away By Not Using Call Tracker Software
For example maybe your company has invested money in creating a great website and have hired an search engine optimization company the help potential clients find your website. This SEO company promises you results and charges you over $1000 per month for their services. After a few months you wonder if your $1000 per month is actually bringing your company business or is it costing your company money with no real results. You discuss with the SEO company that you are not sure if their services are worth the cost but they assure you that you are ranking at the top of the search engines for specific keywords and their price is well worth it. But ranking in the search engines doesn’t necessarily mean you are actually getting new customers. There has to be a way to determine if your $1000 per month is generating over a $1000 per month to give you the rate of return on your investment that you desire.
Well there a way to determine this and that is through call tracker software.
The main benefit of call tracker software is that you will know if customers are calling from a specific advertisement or marketing medium. You replace your phone number on your website with a specific phone number that is only listed on the website. This phone numbers is a tracking number and you will be able to access reports from the call management system that indicate how many customers called this specific number each month. Since this number is specific to your website, you will know exactly how many potential customers called you from your website. You will know if the SEO company that you are using is actually producing results and bringing you potential new customers and revenue. No more guessing is required, you will see exactly how many potential new clients called from your website by using call tracker software. Look at the example below and decide if the money for SEO is working for this tracking number to understand the benefits of a great lead management system.
A Call Management System Supplies You Data To Better Find Customers
The next benefit to call tracker software is that you will have a record of all the calls that were made to your call tracking systems allowing you to see where your calls from. You may even be able to see if there is a certain location where most of the calls are coming from and help you analyze the demographics of your potential customers. You can also use this information from your phone call tracking to look at certain areas that you are marketing in but you are not the desired amount of calls to see if a different marketing message may be more appropriate in this area to get more calls. You can also use your call report to follow up with customers or potential customers as required.
Lead Management Software Can Record Calls For Better Data
Another benefit is that your calls are recorded so that you can analyze the calls that were made. These recorded calls can give you clues as to why people purchased your services and products and why they may not have purchased. You can also look at your sales call processes to ensure they are working or not and even identify areas that need work. This way you can develop training to improve you employees sales skills based on actual results and calls. Again these recordings can be used to follow up with individuals that purchased and also with those that did not purchase on the initial call based on the data received from the call management system.
If Your Company Does Any Marketing, It Needs a Call Management System
As you can see call tracker software can not just identify if your marketing efforts are actually making you money or not but it can also help you identify areas where you may need to change your sales messages, sales processes and even help you create training based on actual past results. Even more importantly, it gives you the information that you need to follow up with potential customers because it is the follow up that will make the most sales.
If you are looking for call tracker software at a reasonable price to help your company analyze its marketing efforts, call us today at (352) 354-4359
Topic: Call Tracker Software, Call Tracking Software, Call Tracking Services